Wired Magazine has a great article this month about ZAP!. I had been watching this company from the sidelines for quite some time but I was not aware of the company's backstory which is quite enlightening. I didn't realize how many models have been promised that have never materialized and that they were promising prospective dealers models that management knew would not be available for years, if ever. I really, really hope that the folks at Zap! can prove the folks at Wired wrong and begin producing available, affordable electric vehicles in the very near future. Otherwise Zap! is going to leave a very black mark on a fledgling industry that we need to car and promote asap. Clearly we "want to believe" but I no longer think Zap! is the company to believe in. Click Read more.. to hear the particularly poignant story of someone who invested (and lost) their savings to promote Zap vehicles.
Martin says he met Schneider once, in spring 2006, when "I flew to
California to sign the papers and write a check." He says he made it
clear that he had limited funds less than $160,000 from savings and a
small inheritance. Company officials assured Martin that this would be
enough to get "up and running."
After quitting his job, Martin leased a prime Austin location and
spent much of his remaining cash remodeling and rewiring the building
for his new dealership. He was thrilled by the publicity his October
2006 grand opening generated among the local media. Attracted by
stories in the newspaper and on TV, dozens of potential customers
showed up at the dealership that first week, though Martin could offer
them little more than a ride in the Xebra sedan he had purchased as his
personal car ZAP had failed to deliver any vehicles for him to sell.
In December 2006, Martin laid off his staff and became a one-man
operation. He received his first shipment of Xebras shortly before
Christmas. But by then, Martin explains, he had realized how quickly
the Xebras ran out of charge. "When I had to tell people about the
range, I could see it in their eyes," Martin recalls. "This was the
deal killer."
Martin sold one Xebra in January 2007, two in February, and three in
March. "Then business just dried up completely," he says. Martin's
first customer, an attorney, had to have his car hauled back to the
dealership for warranty repairs four times in the first month. Martin
managed to remain optimistic, he says, because he knew that the new
Obvio model was supposed to begin arriving from ZAP sometime in the
spring. "But of course the Obvio never came," Martin says, and he was
forced to close the doors of his new business at the beginning of
August. By then, his $160,000 was gone. The lawyer who bought that
first Xebra from Martin sent a threatening letter to ZAP on Martin's
behalf, and ZAP replied by promising to repay at least some of the
money he had lost. Then Martin heard nothing for five months ZAP
didn't return his calls. Finally, in January, as Wired
prepared this story for print, ZAP settled with Martin, giving him
50,000 shares of ZAP stock in exchange for his agreement not to sue and
not to talk to the media.
Martin was able to get his teaching job back, but the school soon
had to lay him off. Strapped for cash, he had to pull two of his three
young daughters from the private school where they had been enrolled
since kindergarten. (Parents, teachers, and friends took up a
collection to pay the tuition of his oldest daughter.) As of January,
Martin was supporting his family by working construction during the day
and delivering pizzas in the evening.