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Home arrow News arrow Vehicles and Transportation arrow Zap! The Missing Fleet of Electric Vehicles
Zap! The Missing Fleet of Electric Vehicles PDF Print E-mail
| Monday, 07 April 2008
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Wired Magazine has a great article this month about ZAP!. I had been watching this company from the sidelines for quite some time but I was not aware of the company's backstory which is quite enlightening. I didn't realize how many models have been promised that have never materialized and that they were promising prospective dealers models that management knew would not be available for years, if ever. I really, really hope that the folks at Zap! can prove the folks at Wired wrong and begin producing available, affordable electric vehicles in the very near future. Otherwise Zap! is going to leave a very black mark on a fledgling industry that we need to car and promote asap. Clearly we "want to believe" but I no longer think Zap! is the company to believe in. Click Read more.. to hear the particularly poignant story of someone who invested (and lost) their savings to promote Zap vehicles.

an excerpt from the Wired.com article.  

Martin says he met Schneider once, in spring 2006, when "I flew to California to sign the papers and write a check." He says he made it clear that he had limited funds — less than $160,000 from savings and a small inheritance. Company officials assured Martin that this would be enough to get "up and running."

After quitting his job, Martin leased a prime Austin location and spent much of his remaining cash remodeling and rewiring the building for his new dealership. He was thrilled by the publicity his October 2006 grand opening generated among the local media. Attracted by stories in the newspaper and on TV, dozens of potential customers showed up at the dealership that first week, though Martin could offer them little more than a ride in the Xebra sedan he had purchased as his personal car — ZAP had failed to deliver any vehicles for him to sell.

In December 2006, Martin laid off his staff and became a one-man operation. He received his first shipment of Xebras shortly before Christmas. But by then, Martin explains, he had realized how quickly the Xebras ran out of charge. "When I had to tell people about the range, I could see it in their eyes," Martin recalls. "This was the deal killer."

Martin sold one Xebra in January 2007, two in February, and three in March. "Then business just dried up completely," he says. Martin's first customer, an attorney, had to have his car hauled back to the dealership for warranty repairs four times in the first month. Martin managed to remain optimistic, he says, because he knew that the new Obvio model was supposed to begin arriving from ZAP sometime in the spring. "But of course the Obvio never came," Martin says, and he was forced to close the doors of his new business at the beginning of August. By then, his $160,000 was gone. The lawyer who bought that first Xebra from Martin sent a threatening letter to ZAP on Martin's behalf, and ZAP replied by promising to repay at least some of the money he had lost. Then Martin heard nothing for five months — ZAP didn't return his calls. Finally, in January, as Wired prepared this story for print, ZAP settled with Martin, giving him 50,000 shares of ZAP stock in exchange for his agreement not to sue and not to talk to the media.

Martin was able to get his teaching job back, but the school soon had to lay him off. Strapped for cash, he had to pull two of his three young daughters from the private school where they had been enrolled since kindergarten. (Parents, teachers, and friends took up a collection to pay the tuition of his oldest daughter.) As of January, Martin was supporting his family by working construction during the day and delivering pizzas in the evening.

"I wanted so much to believe," he says.

 
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